ONE. If you have a social media profile for your brand DON’T use it as an extension of your brochure.
TWO. When communicating your brand using social media sites strive to:
- provide insights
- entertain
- inform
THREE. Email campaigns shouldn’t be one-dimensional monthly sales pitches – they should be relevant tools within a consumer behaviour cycle.
FOUR. Formulate your online marketing strategy using P.O.S.T.:
- P = People
- O = Objective
- S = Strategy
- T = Technology
FIVE. Being an online “creator” and partaking in the wider blogosphere is an effective way of gaining authority and a genuine presence online.
